Young adults aged 18-35 who are navigating mental health challenges related to life transitions, academic pressures, and personal development. 

Profile 

·   Age 18-35 

·   Students or early career professionals 

·   Open to therapy and self-improvement 

Frustrations 

·   Difficulty balancing mental health with academic/career     

   demands 

·   Stigma around seeking help 

·   Uncertainty about where to get help 

Goals 

·   Improve coping skills and resilience 

·   Access flexible and stigma-free support 

·   Enhance emotional regulation 

Preferences 

·   Preference for virtual or hybrid appointment options 

·   Interest in mindfulness and meditation 

·   Desire for personalized and interactive therapies 

Behavioural Considerations 

·   Responsive to digital communication 

·   Values confidentiality and convenience 

·   Seeks community connection and peer support 

Where to Find 

·   University and college campuses

·   Social media platforms

·   Online mental health forums 

·   Community youth centers 

Adults aged 35-60 dealing with workplace stress, family responsibilities, and past trauma requiring trauma-informed care and therapeutic support. 

Profile 

·   Age 35-60 

·   Working professionals 

·   Experiencing chronic stress or unresolved trauma 

·   Seeking practical mental health support 

Frustrations 

·   Limited time for self-care, and access challenges due to time  

   constraints 

·   High work pressure 

·   Difficulty finding trauma-sensitive providers, and specialized

   support 

·   Feeling overwhelmed balancing personal and professional life 

Goals 

·   Reduce stress and trauma symptoms 

·   Develop sustainable self-care routines 

·   Maintaining healthy work-life balance 

·   Seeks trustworthy and empathetic providers 

·   Achieve greater emotional balance 

Preferences 

·   In-person sessions with flexible scheduling including evenings 

·   Integration of traditional and innovative therapies 

·   Educational resources on trauma and stress management 

Behavioural Considerations 

·   Prioritizes privacy and trust in provider 

·   Likely to research before choosing a provider 

·   Values results-oriented approaches 

·   Prefers professional and credible environments 

Where to Find 

·   Workplace wellness programs 

·   Community centers 

·   Professional networking events; business forums 

·   Healthcare provider referrals 

Older adults aged 60+ seeking support for emotional health, loneliness, and mental wellness through holistic and accessible approaches. 

Profile 

·   Age 60+ 

·   Retired or semi-retired individuals 

·   Experiencing loneliness or emotional challenges 

Frustrations 

·   Limited mobility affecting in-person visits 

·   Feeling isolated or disconnected 

·   Lack of awareness about mental health resources 

Goals 

·   Enhance social connections 

·   Access accessible and senior-friendly services 

·   Engage in meaningful community activities 

·   Maintain cognitive health 

Preferences 

·   Preference for in-person and community-based programs 

·   Interest in art therapy and group sessions 

·   Supportive and empathetic provider approach 

Behavioural Considerations 

·   May require caregiver involvement 

·   Values clear communication and patience 

·   Less comfortable with technology for virtual sessions 

Where to Find 

·   Senior centers and community groups 

·   Healthcare clinics 

·   Local libraries and community bulletin boards 

Parents or guardians looking for professional support, practical strategies, and guidance as they navigate the everyday demands, stressors, and responsibilities of parenting.

Profile 

·   Adults age 18+

. Parents, guardians, or primary caregivers

. Managing the pressures of parenting, family life, and multiple

responsibilities

. Seeking support, guidance, and practical tools for everyday

challenges·  

Frustrations 

·   Feeling overwhelmed by parenting demands and family

responsibilities

. Difficulty balancing caregiving, work, relationships, and personal

well-being

. Uncertainty about how to respond to challenging behaviors,

conflict, or family stress

. Limited time, support, or space to focus on their own needs as a

parent

Goals  

·   Build confidence in their parenting approach

. Develop practical strategies for managing family stress and daily

challenges

. Improve communication, consistency, and emotional regulation at

home

. Create a calmer, healthier, and more supportive family

environment

Preferences  

·   Parent-focused guidance and support

. Flexible appointment times that fit family schedules

. Practical tools, education, and real-life strategies

. A compassionate, respectful, and non-judgmental approach

Behavioural Considerations  

·   Highly motivated to seek help 

·   Prefers clear communication and updates 

·   May require reassurance about therapy outcomes 

Where to Find  

·   Schools and parent-teacher associations 

·   Pediatrician offices 

·   Online parenting forums and social media groups 

Businesses and organizations seeking mental wellness programs to support employee health and productivity. 

Profile  

·   Small to medium-sized businesses 

·   HR managers or workplace wellness coordinators 

·   Interested in reducing employee stress and burnout 

Frustrations  

·   Limited budget for wellness programs 

·   Difficulty engaging employees in wellness initiatives 

·   Lack of tailored programs fitting diverse workforce needs 

Goals  

·   Implement effective mental wellness programs 

·   Improve employee well-being and retention 

·   Foster a supportive and healthy work environment 

Preferences 

·   Flexible program delivery including virtual workshops 

·   Data-driven and results-oriented approaches 

·   Customizable sessions addressing workplace stress 

Behavioural Considerations  

·   Focused on ROI (return of investment) and measurable

   outcomes 

·   Seeks credible providers with proven expertise 

·   Prefers ongoing support rather than one-time events 

Where to Find  

·   Local business associations 

·   Chamber of Commerce events 

·   Professional networking groups 

Adults experiencing substance use challenges looking for integrated mental health and recovery services. 

Profile 

·   Adults 18 years old and older 

·   Experiencing substance use difficulties 

·   Motivated to achieve sobriety and wellness 

Frustrations 

·   Stigma and judgment 

·   Limited access to integrated services 

·   Relapse fears and lack of support 

Goals  

·   Achieve and maintain sobriety 

·   Develop coping and relapse prevention skills 

·   Build a supportive recovery network 

Preferences  

·   Confidential and non-judgmental care 

·   Integrated mental health and addiction treatment 

·   Peer support and group therapy options 

Behavioural Considerations 

·   May be ambivalent initially 

·   Seeks empathy and respect 

·   Responds well to motivational interviewing 

Where to Find 

·   Addiction support groups 

·   Healthcare providers 

·   Community outreach programs 

Women's reproductive health and mental health are closely intertwined, with hormonal fluctuations and reproductive events like pregnancy and menopause influencing mood and mental well-being. 

Profile 

·   Women 18 years old and older 

·   Experiencing reproductive and mental health issues 

·   Motivated to achieve understanding and support 

Frustrations 

·   Stigma and judgment 

·   Limited access to integrated services 

·   Lack of moral support 

Goals  

·   Achieve and maintain self-esteem  

·   Develop coping skills 

·   Build a supportive network 

Preferences  

·   Confidential and non-judgmental care 

·   Integrated mental health and reproductive health support 

·   Peer support and group therapy options 

Behavioural Considerations 

·   May be ambivalent initially 

·   Seeks empathy and respect 

·   Responds well to motivational interviewing 

Where to Find 

·   Women’s reproductive health clinics 

·   Healthcare providers 

·   Community outreach programs 

·   Women’s group